Commercial Signage in New Brunswick is controlled by the Highway Advertisements Regulation 97-143 – Highway Act, which falls under the jurisdiction of the Minister of Transportation and Infrastructure.
The purpose of highway signage is to provide drivers with essential information they need to make informed decisions. As such, priority for signing along New Brunswick’s highways is given to guide, regulatory and warning signs. After these highway signing priority needs are met, commercial signs are permitted on various classes of highway.
To achieve a balance between keeping highways safe and uncluttered, commercial signage on level I and level II controlled access highways is available to businesses providing tourism-related activities and attractions that qualify as "specific interest". Commercial signage for other types of qualifying businesses is available on highways other than level I and level II controlled access highways.